Working in-house at Pottermore I created a staged delivery experience to support the release of the ‘History of Magic in North America’ video by Warner Brothers.

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I identified the key pain points, explored the potential user journeys and proposed the following solution (four pieces of content released over five days incorporating a day of exclusivity for the video to be able to stand alone). I also designed the UI which developed a page-as-paper analogy into stacked interactive concertina modules.

The launch was very successful with a huge amount of online discussion about the newly released content and plenty of repeat page visits.


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