Whilst working at Faith the Agency, I was tasked with helping to develop a brand and launch an eCommerce website for a start-up company called: Models Own.
The unique selling point for Models Own was that the owners were able to get new make-up products to market much more quickly than the opposition. So after creating a suitable youthful brand we streamlined the entire artworking process so that website assets and promotional materials could be created on-the-fly.
This process was made possible by developing a Magento-driven product selector that enabled the owners to upload a new product within seconds of approving production. This enabled the brand to own “up-to-the-minute fashion” and we furthered this positioning using social media to piggy-back new trend conversations as-and-when they happened.