During my time at Pottermore I helped conceive and realise the Patronus quiz: a fully immersive experience utilising three.js libraries. I interrogated the target audience, honed the UX, created wireframes and prototypes and documented value proposition canvasses for the experience.
The Patronus quiz has been a long awaited feature (2-3 years in the making) and it was vital that the experience resonated with Harry Potter fans so I undertook plenty of workshops to ensure our insights were sound. The experience was designed to work delightfully across all devices (including older smart phones).
The Patronus quiz was a huge hit and caused quite a sensation on social media when it was launched.