Whilst freelancing in Australia I developed the brand and eCommerce website for Sweet Chops, a gourmet dog treats company. I undertook the art direction, UI design and development.

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The branding and print work was designed to feel warm and approachable and had to be fairly descriptive in nature (gourmet dog treats are not a widely understood concept). For the website, I used the Open Cart platform to handle the purchases and developed a small blogging module that could handle all of the non-product content. A basic social media strategy was also developed (micro-blogging).

We kept the packaging fairly simple (all the treats are homemade) and used some fun photography as a highlight wherever it was appropriate. The bright pink with muted palette was used as it reflected Cindy’s personality well (company owner).

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