Whilst freelancing in Australia I developed the brand and eCommerce website for Sweet Chops, a gourmet dog treats company. I undertook the art direction, UI design and development.
The branding and print work was designed to feel warm and approachable and had to be fairly descriptive in nature (gourmet dog treats are not a widely understood concept). For the website, I used the Open Cart platform to handle the purchases and developed a small blogging module that could handle all of the non-product content. A basic social media strategy was also developed (micro-blogging).
We kept the packaging fairly simple (all the treats are homemade) and used some fun photography as a highlight wherever it was appropriate. The bright pink with muted palette was used as it reflected Cindy’s personality well (company owner).