Currently at AKQA, I’ve been tasked with supporting the rollout of Volvo’s car configurator (React web app) across 50+ countries. I’m also helping develop a revolutionary alternative to car ownership called ‘Care by Volvo’ (a customer-centric subscription service) and am undertaking research around car repurchase in the UK and France.
Based in Gothenburg and Paris, I ensure UX best-practice by actioning global evaluative report and analytics insights to reduce friction and increase lead generation. We undertake fortnightly design sprints and prove our assumptions with UT sessions (in multiple markets). Volvo are embracing digital disruption and I’m helping realise the ‘freedom of mobility’.
I’ve been plotting user journeys, developing research strategies, imagining innovative new services, designing UI, creating prototypes, undertaking testing, running workshops and managing local market feedback. I also helped integrate our product with a central eCommerce solution to enable online purchase for lease/subscription customers.