Whilst working at Bio I was responsible for delivering 9 pitch-winning ideas for British Airways’ app (iOS). We worked in an agile fashion (5 day design sprints) and I collaborated daily with the design team, business analysts and BA members of staff.

After delivering the pitch ideas I refined BA’s flight booking flow (eCommerce) and was put in charge of a disruptions work stream which was tasked with radically improving flight delay and cancellation experiences for BA passengers.

I undertook service design, created blueprints, evolved personas, plotted user journeys, developed research strategies, wrote scripts, created prototypes, managed UT teams, ran follow-up workshops and collated our findings into reports before presenting back to our stakeholders.