Whilst working at DigitasLBi I helped the Digital Innovations Group (DIG) with several top secret projects in conjunction with AstraZeneca. The work involved creating healthcare apps and services for COPD, heart attack and lung cancer patients. Much of the work cannot be shared, but some illustrations for the projects can be found below.

As part of the DIG team, I enjoyed running workshops and brainstorming on a large scale. We honed our ideas into healthcare services and tried to understand all aspects of the potential service propositions (before identifying some appropriate user journeys and pain points).

The projects were very fulfilling and I relished the variety of work – from creating large-scale infographics to creating detailed healthcare apps for mobile devices.


  • DIG_2
  • DIG_3
  • DIG_4
  • DIG_5